By : Melanie Novy
The Promotional World
As many of you may already know, Diamond has started a Promotional Division. We have top notch actors, models, and voice-over experts, so why not expand, and show the nation how well our promotional models can change the face of businesses nationwide?
If you are looking to get in to the Promotional World, then this entry will help you understand what you need to do, and what you can expect.
There are a few types of models in the Promotional World:
1. Promotional Model – is a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A promotional model can be female or male, and typically is intended to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing.
2. Spokes model – A spokes model is a spokesperson whose physical appearance contributes to brand equity. They are oftentimes the “face” of a company.
3. Tradeshow Model – Trade show models work a trade show floor space or booth, and represent a company to attendees. They are hired for several reasons. Trade show models make a company’s booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. Also, trade show models are articulate and quickly learn and explain the information about the company and its product and service, and can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show. Trade show models can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company. Trade show models may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show.
4. Convention Model – A convention model is an assistant that works with a company’s sales representatives at a trade show exhibit. They are used to draw in attendees and provide them with basic information about product or services. Convention models may be used to distribute marketing materials or gather customer information for future promotions.
Why Companies attend Promotional Events:
Companies can attend a Promotional Event at a cheaper rate that traditional marketing media (such as print ads, radio, and television). It also allows the consumer to see their product and often experience it first hand. Typically, the Consumer’s perception of a brand, product, service, or company is profoundly affected by a live person-to-person experience. Promotional Models interact with numerous people at once. They maximize the influence of consumer demand. Promotional Models obtain the following for companies that utilize them:
- increase product awareness
- provide extensive product information
- create an association in the consumer’s mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
- hand items to consumers, such as a sample of the product itself, a small gift, or printed information
Attract consumers that may not ever try or be interested in a product, to try it and oftentimes, this leads to many more consumers.
Marketing campaigns that make use of promotional models may take place in stores or shopping malls, at tradeshows, conventions, special promotional events, clubs, concerts, sporting events, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.
How to become a Promotional Model
First and foremost, to be a promotional model, you must have an extremely outgoing personality. If you are a shy person and crowds make you nervous, this is definitely not something for you.
Send your resume and at least 6 photos (3 professional and 3 candid) to melanie@thediamondagency.com. DO NOT send photos that are: Blurry, a picture of a picture, you in your Halloween costume, you making a “kissy face”, taking a picture of yourself in a mirror, etc. I need QUALITY photos that show what you look like. Have your hair and make-up done, smile. Please if you don’t have a quality photo have someone you know take a few snapshots. DO NOT take the picture yourself. Oftentimes, they turn out fuzzy.